As product development processes move from known methods and solutions to more unknown or innovative ways of creating products, how do we best prepare ourselves? Which scenarios are the most likely for companies and customers? And how can we turn the risk that change introduces into competitiveness and sustainable growth?

Together with the Copenhagen Institute for Futures Studies, and based on predictions from experts and megatrend analysis, we have developed a vision study report. It will help us answer these questions through realistic business scenarios. The results will inspire new ways of working with product development and innovation and of looking at the future.

Brüel & Kjær has always been committed to helping businesses through the complete product life cycle, from initial development to manufacturing, deployment and operation. With the vision study, we want to contribute to the development of sustainable business strategies and give organizations a fresh look at their long-term relationships with resources, technologies, and customers.

The report is available to download – it provides insights into future product development processes, as well as direction and inspiration on how we can prepare for the future.


The vision study is a collaboration between Brüel & Kjær and the Copenhagen Institute for Futures Studies (CIFS), under the leadership of senior researcher, Carsten Beck.

For over 40 years, CIFS has been looking at megatrends and scenarios that shape societies and markets. Its overall objective is to make organizations aware of future changes and therefore help them make better decisions.

Since 1990, Carsten Beck has worked on futures studies, analyzing megatrends and strategic scenarios for both Danish and international companies in a broad range of industries, including retail, pharmaceutical, logistics, telecommunications, and the environment.

Hear Carsten Beck’s introduction to Copenhagen Institute for Future Studies and their methods to develop scenarios for the future


In the report you will find insights, ideas and strategic perspectives on product development looking towards 2030 that will inspire and help you think strategically about the future.

We wish you the best of luck with creating your future – hopefully, this report will inspire!